SEO Misconceptions

Our newest search engine optimization specialist recently commented on what he learned from our staff and research materials that we gave him. Here is a little tidbit from someone who came to us with "previous SEO experience" -

As far as what I've learned so far, I'd say the biggest SEO misconception[s] I had before this week revolved around how Google regards links. I've gotten straightened out on the following ideas:

- reciprocal links are far less valuable than one-way links
- the older the link, the more weight it carries
- a few inbound links from authoritative sites are more valuable than dozens of links from less-important sites
- Google prefers to find pages on its own from outside links rather than from direct submission
- inbound link count should increase gradually so it appears natural to Google

Good advice for anybody who wants to get better search engine results on Google.

Dan Goldstein
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