Washington Post Article About SEO

Interesting article awhile back about SEO in the Washington Post. One of the quotes - from a respected SEO guru named Rand Fishkin - addresses one of the things that we are doing for our clients that seems to be working. We refer to it as e-PR or article PR.

Rand Fishkin, chief executive of a Seattle-based search consultancy called SEOMoz, said he focuses on getting editorial links for his clients, partly by creating feature articles that Web publishers will link to: "We call it link-baiting. The idea is to attract a lot of natural links."

It sounds like the Web's version of public relations, with consultants baiting webmasters much like PR firms pitch stories to reporters. Fishkin's latest success came from creating an online awards contest he called "Web 2.0 Awards," touted on Web pages that linked to his firm's Web site.

Contact us to find out how we can use e-PR to improve your cosmetic dental website marketing.

Dan Goldstein
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