4 Ways to Avoid an Increase in Google AdWord's Price-Per-Click

Handling your own Google AdWords account can be an incredibly time consuming and confusing experience. Trying to generate leads while conforming to Google's ever-increasing standards at times, may seem like a guessing game. And without hiring a pay-per-click professional, most dentists are probably experiencing an increase on some level to their price-per-click, which is the actual price they pay to have any one person click on an ad when it shows up in the search engine results pages. Recently, the Google AdWords program has created a robot (spider) dedicated entirely to crawling web pages in order to evaluate their quality.

What does this mean? Well, pages not meeting certain "quality" indicators are sure to see a dramatic increase in their price-per-click. And, what may be more important, since Google is now spidering sites in AdWords, one may assume it won’t be long until they incorporate this data into their organic search results - perhaps favoring those who use the AdWords program over those who don't.

So what are the "quality" indicators in question? For starters, your contact information should be readily available throughout your site, not just the Contact Us page. A small blurb indicating your email, phone and mailing address needs to present - I would suggest on every page - just to be safe. Oh, and make sure your Contact Us page is highly accessible from anywhere.

It's a good idea to have a Privacy Policy page clearly linked from your home page. As a medical professional, you may have a good idea what to include on this page, but if you think you need some help, Click Here to get a good idea of what Google thinks is important. And please - DO NOT COPY A PRIVACY POLICY FROM SOMEONE ELSE! This may seem common sense, but you'd be surprised.

Try to cut down on the number of "404 Page Not Found" error pages for all links internal and external. 404's are bad for both the end user and the search engine spider. Most folks who run across one will immediately leave your site - and so will a Google AdWords indexing spider. If your site has many error pages and you don't know how to fix this on your own, then contact your webmaster or visit Page1Solutions.com for a free dental website consultation.

Create a Links page. Linking out to other "high quality" web sites within the realm of the dental industry tells the spider that you consider yourself an authority and would like to be recognized as one. Finding .org and .edu sites as well as any particular dental associations you belong to and linking to them is highly advisable.

Nathan Joynt
SEO Specialist
Page 1 Solutions