Tips for Google

I recently read this in an e-newsletter that I subscribe to and think it makes some very simple and obvious - but good - points. Here they are:

"- Link exchanges for SEO [Search Engine Optimization] is a bad idea. There is a big difference between link exchanges for SEO and two sites that happen to exchange links. Using automatic link exchanges, having highly unrelated links, massive amounts of links regardless of the quality, etc should be avoided at all costs.

- Purchasing links is definitely a bad idea. Some argue that Google could never find out who is selling links. The fact is, though, that purchased links, at least at the most basic level, is extremely easy to detect.

- Thousands of links does not mean what it used to. Links must be related. If you want to see a significant effect, they should also come from highly trusted websites in a natural way. It is possible to be hurt by bad links.

- Obvious SE [Search Engine] spam, such as hidden text, redirects, etc will eventually get you banned.- Being a careful webmaster is important. Innocent and careless mistakes can and will cost you. Setting up a website with broken links, multiple URLs for the same page, poor navigation, etc will scream poor quality.

- Rehashing content does not work. Google wants one of two things: 1) completely original content, or 2) content conglomerated in a completely original fashion. This goes along the duplicate content filter that is talked about so much.

How do we know these things? Because Google has been open about what they are looking for. These are not theories based on observations; these are things that Google has discussed openly through employees, at conferences, through the tools they offer us. Unfortunately many webmasters simply do not want to listen.”

The author of the article is Mark Daoust who is the owner of Site Reference. Hopefully, his words of wisdom will help you too.

Dan Goldstein
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