Testimonials Through Blogs

Today, I thought I would check out Page 1 Solution’s blog to see if there were any new posts. Lo and behold, there was and it was great! The blog, “My Own Porcelain Onlay," was written by one of our writers. In it, Jenny was talking about a recent experience that she had at the dentist. It was written in such a manner that it put my mind at ease about some dental work that I may have to have done in the near future. Dental work that has me really nervous because I am afraid that it will hurt. After reading her post, my mind has been put at ease (for the most part) and I realize that things aren’t going to be as bad as I have been imagining.

Another important thing that Jenny’s blog did, was show how happy patients can be a great marketing tool for their dentists. What better advertising is there than word of mouth from happy, satisfied patients? Before I read Jenny’s blog, I didn’t have a dentist. Now that I have read it, I know exactly where I am going to go. Just like that, I’m sold!

One way to capture this advertising opportunity is to encourage your happy patients to write a blog about their experience in your office. Have them write about what is it that they like about the office, the doctors, the atmosphere, etc. People want a dentist where they can feel comfortable and at ease and most of the time they don’t know anything much about the practice before they actually visit. They don’t know the people and the atmosphere of the office. Wouldn’t it be nice to go into the dentist’s office and already feel like you “know” the people and the atmosphere? I personally think that would be great. Just make sure that they put a link to your website so people can go straight there and fill out one of your valuable mini-contact forms. These links are valuable in your link building.

Blogs are becoming more and more popular nowadays and lots of people are blogging, whether it be on their personal websites, work websites, myspace.com, etc. Why not take advantage of this and get some quality referrals from your happy patients? With a little help from them, you could make a lot more people happy!

If you have any questions about blogging, getting your patients to blog, or anything else, please contact us! We are more than happy to help!

Jessica Espinoza
Page 1 Solutions