Create Authoritative Sites

The following is a quote from Planet Ocean's monthly newsletter -

"However, you can bet it's going to be the most authoritative sites with the best incoming links that will continue to rule the top of the search results."

To those of us who have been working with search engine marketing for dentists over the last five years, this is no surprise. Gone are the days when you could just post a 5-10 page dental practice website that lists your practice areas and bios for the dentists and expect it to be successful. If you want to get good search engine results you need to have exceptional content that stands out from other practices in your area. Remember, consumers are not interested in practices with pretty pictures on their site. They want to find information that is helpful to them and they want to visit a doctor that demonstrates a level of knowledge and expertise in handling their specific problem.

Oh, and by the way, the second part of the Planet Ocean quote had to do with incoming links. Guess what. If you have the most authoritative content, you will attract more links from other websites. They will want to link into your website because it will be a good resource for consumers.

It all comes down to content.

How does your website's content stack up to the other dental websites in your market? Is your website the authority website? If not, you might want to rethink your dental website marketing strategy.

Dan Goldstein
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