Using Articles to Create Inbound Links

We all know that it is important to create inbound links - e.g., pages from other sites that link to pages within your dental practice’s website. Several ways frequently used to do this include reciprocal linking and purchasing text links. Both are frowned upon by the search engines including Google.

However, there are a lot of websites that will gladly publish articles or press releases that you write. If you write a substantive article about a very specific area of your practice or about a specific procedure, it will be unique content that other sites will want to post on their website. There are a number of websites that publish articles of this nature. The key is to make the article interesting and original. Finally, make sure that you include links back to the specific page or pages of your website that are relevant to the subject covered in the article. If you have those links in your article and the article is published, you will have automatically created links back to your website.

The best possible scenario is that the article will be noticed by other webmasters who also want the same content on their website and will republish the article -with the links - on their website. One well-written article may turn into multiple webpages with links back to your practice’s website.

Always make sure that you have good content on your website first, however.

Dan Goldstein
Page 1 Solutions