Blogging about blogs

Blogs seem to be all the rage these days. The Iraq war is sometimes called the first “blog war” since so many soldiers are chronicling their stories on Blogs. It has changed political landscapes as well, forcing Trent Lott to step down as majority leader in 2002 and put pressure on Dan Rather to resign after “Rathergate”. Blogs and bloggers (people who write blogs) have provided nearly instant commentary on everything from celebrity gossip to political commentary. I read a baseball blog almost daily.

You’re reading a blog right now.

These things seemed to have popped out of nowhere. To make matters more confusing, the word “Blog” is thrown around so freely when not many people truly understand what it is and how it is created.

It is, however, a rather simple process. Blogs are simply online interfaces that let you type in what you want, when you hit submit, it makes a webpage for you. In the simplest of terms, it is a text-editing program, like word, that makes a web page.

What’s great about a blog is that after it’s all set up, all you have to do is add content. The blog takes care of itself.

To sweeten the deal, blogs work amazingly well with dental search engine optimization. A regularly updated dental website blog (at least one or two submissions each week) can enhance your dental practice’s website rankings astronomically. We have seen client blogs outdraw the main website with search terms as broad as dental surgery and general dental care, on Google no less.

From a marketing perspective, if a potential client sees that you are personally and actively updating your own website, they might be a little more open to getting in touch with you in return.

So join the blog universe, it’s all the rage these days.