More About Content

In order to create more keyword-rich content on your website (which helps with search engine positioning), and build relationship and credibility with site visitors (which helps convert site users into practice patients), why not develop a FAQ section with links to printable resource pages that prospective clients can use long after they have left your site? If your website visitors are prompted to print a page, chances are they will, and out from their printer comes a firm brochure that has a tendency to end up displayed on their coffee table, posted on a refrigerator, or filed for future reference and use. Even better, it is a checklist that they can take with them when comparing you against your competitors – and so they take your logo and contact information with them every step of the way.

Examples of printable resource pages include: "How to Choose a cosmetic dentist," "Basic Dental Health Care Tips," and "How to Determine If you’re a Good Candidate for Sedation Dentistry." Printable resource pages can help you brand your practice with prospective patients (and patient referral sources) well beyond the point of first impression, and increases the odds that your practice will be the one they finally contact when they are ready to pursue a cause of action.
Jessica Espinoza
Page 1 Solutions