Thursday, August 28, 2008

Selling through email

Just a thought - When you build or update your dental website, you may want to make sure the pages you develop, not only help generate leads, but also help you close the deal by turning prospective patients into actual patients. Utilizing links to these important pages in your follow up to email leads can be an effective way to:

1. Get potential patients back to your site so they remember who you are and to brand your site/practice, and

2. Communicate a lot more detail to prospective patients, without having to compose or send bulky emails with large bodies of text.

Your dental website will almost always generate more email leads than telephone leads. Make sure you really think through how you can better leverage email-based communications and sales.

Bill
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