Before & After Galleries: Including the Less Obvious

“Before and After” galleries are essential elements to any effective cosmetic dentistry website. They are great tools for keeping visitors on your website, stimulating interest and desire for your dentistry services and converting visitors into new patients.

However, creating this showcase is not as simple as just pasting photos of your best work. You may be tempted to display only the most dramatic of cases, but try to remember that the main reason that prospective patients visit this section of your website is to see pictures of patients that had problems that resemble their own. They want to be able to relate to your past patients and see results that are similar to what they are hoping for. Be sure to showcase not only the full mouth restorations, but also the simpler, more subtle cases as well. For a great example, check out the photo gallery for Monterey cosmetic dentist, Dr. Terry W. Forsberg.

Social Media Marketing and the Economy

Even in the toughest of times, people still care about their smile. While the recession has certainly taken its toll, a new web marketing strategy has emerged for cosmetic dentists.

Numerous reports are stating that the downturn of the economy is directly impacting the growth of social media marketing. More and more often, people are relying upon free websites such as LinkedIn and Facebook to help decide which dental practice is best for them. This, in turn, has led to a trend in utilizing these sites as a marketing tool.

Having profiles on various social sites allows potential patients to become familiar and comfortable with your practice and demonstrates that you have nothing to hide. It provides satisfied patients with the opportunity to express how pleased they are with their pearly whites, which undoubtedly resonates with potential patients considering your practice. Reviews and recommendations are an incredibly effective, and inexpensive, way to generate leads.